"Hi. My name is Doug and I haven't hyped Google for 8 months..."
In November 1999, I left a very secure job with Big Media for a startup technology company that I was pretty sure would be bankrupt within six months. Why would a 41-year-old father of three take a $25,000 pay cut to work with a bunch of guys who still got carded when they ordered beer with their pizza? It's a long story, but one I now have lots of time to tell. This blog is partly about that, but mostly about what happened during the following five years and three months, while I served as Director of Consumer Marketing and Brand Management for Google.
For the last eight months, I've been gathering my thoughts in preparation for writing a book. That may still be forthcoming, but the more I think about it, the more convinced I become that a book would not be the Google way to do this. A book would take months to write and produce. It would be static and couldn't be modified quickly. And it would be hard to search, especially if it were copyrighted.
A book would also reflect just my view of things. Of course, I'd like to believe my view is always the correct one, but after twenty years of marriage, I'm pretty sure that's not the case. And if there was anything Google's staff produced more quickly and in greater quantity than search results, it was diametrically-opposed opinions. So I've called this blog "Xooglers" for "ex-Googlers," who I invite to comment on what I post, and to add their own recollections of the company.
Others are welcome to post as well, though I ask that you resist the temptation to go off-topic or add spam-links. I'm pretty sure that if and when this site gets going, it will be of interest to at least a few folks at Google. I'd hate for your Viagra posts to interfere with their ability to read the content they actually care about. Not that your PageRank would be affected or anything like that. Remember, "Google Does No EvilTM." Though... you could make an argument that doing evil to those who do evil is good. Perhaps we should let Sergey decide...
For the last eight months, I've been gathering my thoughts in preparation for writing a book. That may still be forthcoming, but the more I think about it, the more convinced I become that a book would not be the Google way to do this. A book would take months to write and produce. It would be static and couldn't be modified quickly. And it would be hard to search, especially if it were copyrighted.
A book would also reflect just my view of things. Of course, I'd like to believe my view is always the correct one, but after twenty years of marriage, I'm pretty sure that's not the case. And if there was anything Google's staff produced more quickly and in greater quantity than search results, it was diametrically-opposed opinions. So I've called this blog "Xooglers" for "ex-Googlers," who I invite to comment on what I post, and to add their own recollections of the company.
Others are welcome to post as well, though I ask that you resist the temptation to go off-topic or add spam-links. I'm pretty sure that if and when this site gets going, it will be of interest to at least a few folks at Google. I'd hate for your Viagra posts to interfere with their ability to read the content they actually care about. Not that your PageRank would be affected or anything like that. Remember, "Google Does No EvilTM." Though... you could make an argument that doing evil to those who do evil is good. Perhaps we should let Sergey decide...
6 Comments:
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At BlogBinders.com, you can have both -- and turn your blog into a book :)
(I tried it before and it does indeed work, I also have a video up at Google Video showing my sample book!)
If you would like to turn the blog to a book, you've probably missed to add the link to the next page...
I just came to this first post to read the whole blog, and that "next page/post" link would be truly appreciated. (Wordpress has this feature) Because it's a pita to scroll down to read the article and when you finished it scroll up to get to the next post.
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